Resume
EXPERIENCE
Jan 2025- Current
Vastramay Pvt Ltd, Mumbai
Marketing Communications Manager
June 2023-Nov 2023
Senior Marketing Specialist- Social Media & ATL
Koskii, Bangalore
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Create and implementing comprehensive social media strategies, scheduling and calendar management, and engaging with the online community.
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Lead influencer marketing campaigns, identifying and collaborating with key influencers to promote brand products and services, resulting in increased brand visibility and customer engagement.
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Successfully coordinated ATL marketing activities, including radio commercials, print ads, and outdoor advertising, to enhance brand awareness and drive customer acquisition.
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Utilized data analytics tools to track and analyze social media and marketing campaign performance, providing actionable insights for optimizing strategies and achieving business goals.
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Led a marketing team of five, driving brand strategy, social media growth, leading cross brand promotions, and performance marketing for awareness & sales.
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Managed end-to-end campaigns, digital marketing, PR, influencer collaborations, and content production, including shoots.
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Oversaw budget allocation and analytics for marketing activities, ensuring data-driven decision-making and ROI optimization.
March 2022-June 2023
Social Media and PR
Assistant Manager
(Snr Exec)
Lifestyle International Pvt. Ltd, Bangalore
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Ideate, strategize, execute, manage and analyze social media activities for all brand accounts including BAU and campaigns on Instagram, Twitter, Facebook, and YouTube.
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Plan and manage influencer-led marketing campaigns for Lifestyle to amplify mother-brand and concept-level activities.
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Manage all the PR activities for Lifestyle including PR releases, press conferences, advertorials, and KOLs associations.
Oct 2021-Dec 2021
Digital Marketing Manager
Oyaya, London
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Execute Digital Marketing Strategy for Oyaya, and design Social Media and Content Calendar weekly.
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Execute technical tasks required for digital marketing, including but not limited to Google Analytics, Facebook Pixel, Mailchimp Transactional Messaging (etc).
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Provide monthly reports detailing digital marketing, campaigns KPI’s and proposed improvements.
May 2020-June2020
Digital Marketing Expert
SL Technologies, Mumbai
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Launched and managed the Social Media platforms, generating organic traffic to the website.
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Carried out social media engagement and paid advertising analysis, using Mailchimp and Hootsuite tools to get insights.
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Created marketing collateral for Facebook, Instagram, and Pinterest using Hub Staff, Canva, InDesign, and PowerPoint for customers and end-users to drive brand awareness, engagement, and sales.
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Key Achievement: Offered an increment after just 1 month.
February 2020
Backstage Assistant
London Fashion Week, London
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Reported to the Production Manager, assisting the Production Team to carry out administrative work backstage, setting up the stage, providing hospitality for Designers and Teams, aiding with model costume changes.
April 2019 – June 2019
PR and Marketing Intern
Reliance Brands Limited, Mumbai
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Reported to the Head of Marketing of Ermenegildo Zegna, Bally, and Paul & Shark, responsible for carrying out Lead Generation, Press Sourcing and ideation for marketing strategies, pitching to a younger audience.
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Researching, communicating and raising awareness of various campaigns by collecting information via primary sources (Store Sales Executives) on an excel spreadsheet, and completing the statistical analysis.
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Used the company database to carry out sourcing for celebrities and coordinate with stylists.
EDUCATION
2020-2021
Master's Degree
London College of Fashion, UAL
London, U.K
MA in Strategic Fashion Marketing
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Graduated with Distinction
2017-2020
FLAME University
Pune, India
BBA in Marketing
BA in Journalism
Bachelor's Degree
2015-2017
High School Diploma
B.D Somani International School
Mumbai, India
International Baccalaureate Diploma Programme
Skills
IT
Microsoft, macOS, InDesign, Photoshop, Hubstaff, Canva, Hootsuite
Expertise
Social Media (Instagram, Facebook, Twitter, YouTube, Thread), SEO, Google Analytics, GMB, Influencer Marketing, Public Relations, Radio, Print, Outdoor Advertisment
Language
English (Native)
Hindi (Native)
Spanish (Intermediate)
French (Basic)
Achievements
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Succesfully led and excetued the Lifestyle's 100 store celebrations, influencer and media event.
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Acheived the Lifestyle Hero Award at Lifestyle International Pvt. Ltd
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Awarded with Distinction in my Masters
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Course Representative for MA Strategic Fashion Marketing batch in 2020-21.